NetBaseQuid Competitive Intelligence Assessment

NetBaseQuid is a competitive intelligence solution for SMBs and enterprise companies. We provide the tools to measure your business’s performance against competitors, identify opportunities, and make smart decisions that will help you grow your market share. They offer various ways that could enable you to achieve your business goals, such as creating laser-targeted marketing campaigns, leveraging your social data to craft more persuasive messages, identifying key business opportunities, creating stronger competitor profiles, and being more productive in how you work. Below are different competitive intelligence tools available to businesses, how to use them to their advantage, and how to choose the platform that best suits their needs.

  1. Market Share Heatmaps

This feature provides a breakdown of social mentions, engagement and reaches by competitors. This helps track market share and identify winners and losers across different categories or industries. Market Share heatmaps can be segmented by locations and even languages (i.e., English vs French).

  1. Customer Sentiment Analysis

Customer Sentiment Analysis analyses positive, negative, and neutral sentiments directed at brands and publicly available data on those who influence buying decisions, such as key opinion leaders (KOLs). It helps marketers understand which topics affect their brand positively or negatively in real-time so they can take action immediately to resolve potential problems before it’s too late.

  1. Topic Rankings

Topic Rankings provide insight into what people are saying about topics of interest. Topics can be filtered by industry, type (i.e., product review vs traditional review), and sentiment. This can help marketers identify opportunities to build brand equity or uncover challenges that require immediate attention.

  1. Content Monitoring

NetBaseQuid’s platform provides fast access to publicly available data on the people who influence buying decisions, such as key opinion leaders (KOLs), customer personas, influencer lists, bloggers, reporters, journalists, analysts, video bloggers/tweeters/commentators and relevant social media authors) so they can engage with them in real-time via their preferred channel. It is important for businesses to proactively listen to both positive and negative conversations occurring around their brand to ensure it builds brand equity, identify potential business opportunities or threats, and monitor how customers are responding to their brand messaging.

  1. Social Competitive Intelligence

NetBaseQuid provides the insight businesses need to benchmark themselves against competitors by tracking ongoing conversations on social media platforms and then comparing your performance with that of your competitors. Marketers need to monitor what people are saying about brands on various social media sites, including Facebook, Twitter, YouTube, LinkedIn, Pinterest, Google+, Instagram, blogs, forums, news sites etc., so they can engage in real-time via their preferred channel. You can segment data using more than 15 different dimensions, allowing you to perform deeply targeted competitive intelligence analysis across any vertical.

  1. Feedback Management

NetBaseQuid’s Feedback Management tool allows you to take the guesswork out of knowing how customers feel about your brand or product by getting feedback from those who matter most – actual customers at any point in time. You can access over 100 million verified customer reviews from dozens of review sites worldwide, including Amazon, Tripadvisor and Yelp. This data is supplemented with data from social media websites including Facebook, Twitter and Instagram. The result is a complete picture of customers’ sentiments towards a particular company or brand across all channels that marketers can use to deliver a personalized experience for their customers, thus increasing customer loyalty.

  1. Community Detection

NetBaseQuid Community Detection tool helps marketers discover communities of like-minded people (i.e., influencers, bloggers, commenters, forum participants) online where conversations are taking place about their brand or industry. Marketers can then engage with them via social media sites including Facebook, Twitter and Google+. It’s important to monitor the social web for ongoing conversations that your audience is having so you can join in real-time via their preferred channel, listen to what they’re saying to identify potential business opportunities or threats, and build brand equity.

  1. Content Mining

Content Mining lets marketers extract actionable insights from publicly available data on the Internet, including news articles, press releases, blog posts etc., by discovering who has published it, how important they are, and the sentiment of the content. This tool is crucial for gaining insights into what people are saying about your brand or industry to uncover new business opportunities or threats.

By May J. Rayner

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